In this episode of MERI podcast, we sit down with Hawi Awash, the co-founder of YEMA, an African-inspired apparel company based in the United States.
Join us as we explore Hawi's personal and professional growth, delving into the origins of YEMA and its remarkable journey over the past seven years.
Hawi shares her motivating story, offering valuable insights for aspiring entrepreneurs and women in business. Discover how YEMA came to be and the challenges and triumphs the company has faced along the way. This friendly conversation is a must-listen for anyone looking to start their own business or seeking inspiration to pursue their dreams.
Don't miss this opportunity to learn from Hawi's experiences and be empowered to take your own ventures to new heights.
Tune in now for an engaging and informative discussion that will leave you feeling motivated and ready to take on the world!
Links:
Website: www.yemacalif.com
Instagram: @yemacalif
TikTok: @yemacalif
More from our partners:
EthioTelecom
Website: https://www.ethiotelecom.et/
Telegram: https://t.me/ethio_telecom
Dashen Bank
Website: https://dashenbanksc.com
Telegram: https://t.me/DashenBankEthiopia
00:00 - Introduction
03:52 - Opening
05:16 - Who is Hawi, what's her story
07:46 - Time at the university
13:58 - What is Yema?
18:37 - Shifting from place to place
23:41- Excitement of opening a new shop
26:17 - Surviving COVID
33:48 - Outsourced manufacturing
38:16 - Marketing Strategy
40:18 - Target Customer
42:22 - Foreign Customers reaction to the traditional designs
44:50 - Online vs shop sales numbers
48:05 - Opening a Big Shop in New York
52:53 - the courage to start at a bold price point
57:34 - Western world conditioning
59:42 - what were the feedbacks
01:01:03 - Painful Moments throughout your journey
01:02:56 - Overcoming those painful challenging moments
01:06:06 - recording nationalities of customers
01:08:24 - Celebrities that rocked the brand
01:09:02 - Future Goals
01:11:18 - Gamechanger advice from a mentor
01:19:21 - Biggest influence in Life
01:21:01 - Life wisdom
01:24:56 - Closing
Social Links
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