Nirma! The name that echoed through Indian households. But where did it go? In this video, we explore the fascinating journey of Nirma detergent, from its humble beginnings to becoming a household giant. We'll uncover the secrets behind its incredible success, the challenges it faced, and its current market position. Join us as we delve into the history of one of India's most iconic brands.
Topics covered:
Nirma's early days and disruptive pricing strategy
The impact of its legendary advertising campaign
Competition from multinational corporations
Nirma's diversification and current product range
The brand's legacy in the Indian market
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