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المصادر:
https://juiceboxinteractive.com/blog/how-pepsi-won-the-battle-but-lost-the-challenge/
https://www.cbsnews.com/news/30-years-ago-today-coca-cola-new-coke-failure/
https://innismaggiore.com/news/positionistview/new-coke-failure-why-decision-was-too-far-out-to-swallow/
https://www.history.com/news/why-coca-cola-new-coke-flopped
https://www.vox.com/2015/4/23/8472539/new-coke-cola-wars
https://scientificstrategy.com/cs-115/
https://pinckneymarketing.com/coke-vs-pepsi-rivalry/
https://contentwriters.com/blog/coke-vs-pepsi-the-story-behind-the-biggest-rivalry-in-history/
https://www.investopedia.com/ask/answers/060415/how-much-global-beverage-industry-controlled-coca-cola-and-pepsi.asp
https://money.cnn.com/2018/02/20/news/companies/cola-wars-coke-pepsi/index.html
https://www.businessinsider.com/how-pepsi-lost-cola-war-against-coke-2012-5
https://www.campaignlive.com/article/brief-history-coke-vs-pepsi-wars/1315959
http://www.collectspace.com/news/news-081120a-space-cola-wars-35-years.html
https://m.washingtontimes.com/news/2021/feb/22/coca-cola-racist-so-pepsi/
https://www.businessinsider.com/difference-coke-pepsi-people-2011-5
https://www.forbes.com/sites/panosmourdoukoutas/2019/07/13/pepsi-beats-coke-again/?sh=2cb8cd82bada
https://www.investopedia.com/articles/markets/081415/comparing-cocacola-and-pepsis-business-models.asp
https://medium.com/@lucygevorgyan12/marketing-strategies-of-coca-cola-and-pepsi-which-one-is-better-34ab13f60e9b
https://ukdiss.com/examples/coca-cola-and-pepsi-competition.php
https://seekingalpha.com/article/4433630-pepsico-coca-cola-which-more-profitable-dividend-aristocrat
https://www.theinvestorspodcast.com/warren-buffett-videos/warren-buffett-coca-cola/
https://www.fool.com/investing/2021/06/23/warren-buffett-loves-these-3-stocks/
https://finance.yahoo.com/quote/PEP/holders/
https://www.businessinsider.com/coca-cola-acquires-ades-for-575-million-2016-6
https://www.forbes.com/sites/greatspeculations/2016/06/08/is-the-acquisition-of-ades-significant-for-coca-cola/?sh=7e7308bb66ab
https://www.fooddive.com/news/pepsico-says-its-grabbing-market-share-from-coca-cola-smaller-players/603247/
https://www.forbes.com/sites/greatspeculations/2019/12/18/can-coca-cola-bridge-its-revenue-gap-with-pepsico/?sh=681fefef48dc
https://dashboards.trefis.com/data/companies/PEP,KO/no-login-required/o004ouUx/Coca-Cola-vs-PepsiCo-How-Have-Revenues-For-The-Two-Beverage-Giants-Trended-Over-Recent-Years-
https://www.cmcmarkets.com/en/opto/what-is-a-better-investment-right-now-coke-or-pepsi
https://wap.business-standard.com/article/companies/battle-of-cola-giants-in-profit-coke-has-the-fizz-over-pepsico-119120401519_1.html
https://startuptalky.com/coca-cola-pepsi-business-model/
https://www.kalinax.com/pepsi-coca-cola.html
https://www.forbes.com/the-worlds-most-valuable-brands/#735766a9119c