https://youtu.be/6ehVIQVbhPc How is Specialized going to Survive the next few years to come & other Cycling Industry Leaders? As of now, there's no indication that Specialized Bicycle Components is facing any imminent threat to its survival. The company has a strong track record, a diverse product line, and a loyal customer base. However, like any business, it's subject to market fluctuations and economic conditions. https://youtu.be/ZQdI0FwWqKU To ensure its continued success, Specialized will likely focus on several key areas: ⚙️ Innovation: Continuing to develop innovative products that meet the evolving needs of cyclists. ⚙️ Sustainability: Adopting eco-friendly practices and sustainable materials in their manufacturing processes. ⚙️ Direct-to-Consumer Sales: Expanding their direct-to-consumer model to reach a wider audience and potentially reduce costs. ⚙️ Strong Dealer Relationships: Maintaining strong partnerships with local bike shops to provide excellent customer service and support. By focusing on these areas and maintaining its position as a leading bike manufacturer, Specialized can adapt to changing market conditions. Brain (Bicycle Retailer and Industry News) article: https://www.bicycleretailer.com/international/2020/11/17/merida-earnings-and-eps-steeply-third-quarter https://www.bicycleretailer.com/industry-news/2023/01/11/specialized-announces-8-staff-reduction https://www.bicycleretailer.com/industry-news/2022/01/27/specialized-add-consumer-direct-sales-feb-1 https://www.bicycleretailer.com/industry-news/2024/05/15/specialized-makes-another-change-top-names-armin-landgraf-ceo The once-booming bike industry is now experiencing a period of significant upheaval. Fueled by pandemic-driven demand, the industry faced unprecedented supply chain disruptions, component shortages, and inflationary pressures. As a result, many bike manufacturers and retailers overproduced inventory, leading to a glut of bicycles and a subsequent correction in the market. This shift has resulted in price reductions, inventory write-offs, and layoffs within the industry, forcing businesses to adapt to a new reality characterized by reduced consumer spending and increased competition. https://youtu.be/ZQdI0FwWqKU As The Wheel Turns, So Do The Days of Our Rides. This series is my reflection on current events in the industry and consumer perspective. With my 30 years in the business, I try to give a better understanding and some added context to today's topics. Let's have a look. 🗞️ Sign Up for my Newsletter: http://eepurl.com/hRAwTP Tools and Products Featured (Affiliate): 🛠️ Shop Tools to Parts That I Use in the "Garage Shop": https://www.amazon.com/shop/iknowaguybicycles 🚿 15% Off Lithium Products that I used in my videos: https://lithiumautocare.com/?ref=IKnowAGuyBicycles The Tech "B" Roll: https://youtu.be/fVNsBKr5Oqg Where to find me: 🩷 Website: https://iknowaguybicycles.com ❤️ "The Guy's" T-Shirts: https://i-know-a-guy-bicycles.myspreadshop.com/ 🧡 Bikes: https://iknowaguybicycles.com/product-category/bikes/ 💛 Parts: https://iknowaguybicycles.com/product-category/accessories/ 💚 Facebook: https://www.facebook.com/IKnowAGuyBicycles 🩵 Twitter: https://twitter.com/IKAGBicycles 💙 Instagram: https://www.instagram.com/iknowaguy_bicycles/ 📬 Attention Companies: If you are interested in working with me, don't hesitate to get in touch with me here at [email protected] Music By: Song: Keep Stompin' Music by: CreatorMix.com Video: https://youtu.be/XnBCcQ9tupY Song: No Remorse Music by: CreatorMix.com Song: Smoke Rising Music by: CreatorMix.com Video: https://youtu.be/_oaZzkn0bW4 0:00 Into 0:59 The beginning at Morgan Hill Calf. (Specialised Bikes History - Short) 2:23 Who Has the Power (Leading the Bicycle Industry) 2:45 Boom or Bust of the last 4 years (Retail Whiplash) 8:37 Full Frontal Going Forward (What you will be seeing in the future) 12:10 Knuckle Down, Face Your Fears (back to the 90's Grassroots) 15:33 Slide Show (Reflection) #bike #bicycle #sports