Unveiling Market Insights: A Conversation with Phil Dunbar of Market Knowledge
Podcast Summary:
In this episode of Beyond the Guesstimate, Nick Clements from YourQS welcomes Phil Dunbar, founder of Market Knowledge, to delve into the essential role of market research in business growth and strategic decision-making. With over 15 years of experience as an independent market researcher, Phil specialises in helping businesses uncover the insights they can't see for themselves. From understanding customer behaviour to refining marketing strategies, Phil's expertise is a game-changer for companies looking to gain clarity and confidence in their business decisions.
This conversation highlights how businesses can use qualitative and quantitative research to understand their customers, measure brand perception, and make data-driven decisions. They explore real-world examples from the construction industry, showing how builders, architects, and tradespeople can sharpen their messaging, refine customer engagement, and ultimately increase profitability.
Key Discussion Points:
✅ What is Market Research? — Phil defines market research, highlighting its role in helping businesses gain clarity on customer needs and behaviours.
✅ The Power of Process — How Phil applies process thinking to market research, much like Nick's approach to process improvement in quantity surveying.
✅ Qualitative vs. Quantitative Research — The differences between these research methods and when to use each.
✅ Industry Insights — Lessons learned from working with builders, plumbers, and architects, with key takeaways for those in the construction industry.
✅ Customer Behaviour Trends — Why customer experience, brand perception, and marketing imagery play critical roles in decision-making.
✅ How to Improve Your Website — Real-life insights from market research on how businesses can make their websites more engaging, leading to higher conversions.
This episode is a must-listen for builders, architects, construction firms, and business owners looking to refine their sales and marketing strategies. If you’ve ever wondered what makes customers click “contact us” or skip to a competitor’s page, you’ll want to tune in.
Guest Bio:
Phil Dunbar is the founder of Market Knowledge; a market research consultancy that helps businesses get the answers they can't find themselves. With over 15 years of experience in market insights, Phil specialises in helping companies understand customer needs, measure brand perception, and make data-driven decisions that lead to business growth. His work spans industries from construction to retail, with a reputation for turning uncertainty into clarity.
Host Bio:
Nick Clements is the founder of YourQS, a quantity surveying and cost consulting firm that uses process thinking to drive efficiency in the construction sector. With decades of experience in building, Nick helps companies create better outcomes by focusing on process-driven improvements.
Links:
Connect with Phil Dunar on LinkedIn: https://www.linkedin.com/in/phil-dunbar-5a439211/
Visit Market Knowledge: www.marketknowledge.co.nz
Connect with Nick Clements on LinkedIn: https://www.linkedin.com/in/nickclementsyourqs/
Visit YourQS: www.yourqs.co.nz
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