Explore how we tackled the challenge of generating 100,000 unique short links in under 1 second without relying on queues. For precise SMS campaign tracking, discover how we developed an API endpoint that guarantees collision-free short-links. Leveraging Golang’s powerful concurrency model and DynamoDB’s transactional API , we optimized operations to write directly to the database while avoiding hot partitions and bottlenecks. Learn how we balanced speed, scalability, and data integrity to deliver a solution capable of handling up to 600 million links seamlessly. This session dives into the design choices, limitations, and optimizations that made it all possible.
Speakers:
Gonzalo Rios, DevOps Lead, Rebrandly
Alex Ischenko, Senior VP of Engineering, Rebrandly
Zac Burns, Startup Solutions Architect, AWS
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