Web design principles don't stray too far from a lot of principles that photographers already know. In this recording from the Simple SEO Membership, I dive into what I've identified as the 14 key design principles/ideas/components that will make your photography site shine. After the deep dive, we look at several sites and discuss what makes them work and what we like about them.
Here are the 14 web design principles covered:
1. Simplicity
2. On brand - what your audience looks for (overall aesthetic and feeling - is it relatable for them?)
3. Vibe
4. Contrast
5. Color choice / palette
6. Typeface consistency
7. Whitespace
8. Clear and purposeful content
9. Photo styling (use similar editing and filters to make cohesive)
10. Above the fold
11. Balance and symmetry
12. Repetition problems
13. CTAs that make sense and are obvious
14. Smaller text chunks - little paragraphs over big blocks
You'll walk away with all kinds of ideas for what you can implement in your own photography site and changes that will make your site speak to (and attract!) your ideal clients.
Once you have a beautiful site, you should turn it into an organic search machine with SEO (sounds complicated, doesn't have to be!) - so that tools like Google will drive the clients you want directly to your site!You can get started by checking out the guide below:
https://connorwalberg.com/seo-for-photographers/