The 1965 Ford Mustang was introduced to dealers through this compelling short film (dealer information presentation). A stampede of horses sets up the film to let the dealers know all about the new sports car, the 1965 Ford Mustang, that will be hitting their dealerships. As the horses race down the road the Mustang sports car speeds by — taking curves easily on mountainous roads, doing family car rides , dropping kids at school, pulling into the driveway, and showing off the new sports car to friends who had the Ford Thunderbird or other cars.
The 1965 Ford Mustang was touted as a new concept designed to "appeal to all classes and income brackets." This 1965 Mustang sports car came in a hard top or as convertible car, with special touches even in the basic model like: front bucket seats, deep pile carpeting, a sports car steering wheel, custom wheel covers, arm rests, a courtesy lamp, sun visors, cigarette lighter, ashtrays, and curved side window glass. Both the Mustang hardtop and Mustang convertible are shown as being a comfortable car for mom, dad, or the younger set — college kids, youth, young families. The marketing seems to have worked!
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Ref: S087