In this episode of Called to Action, we're reflecting on 2024 and looking ahead to the trends and strategies shaping B2B marketing in 2025! 🎯
Our hosts Janet Mesh and Tucker Delaney-Winn, joined by Dylan Rhudd, dive into the highlights of 2024—from the evolving role of AI to content marketing shifts—and share their bold predictions for the year ahead.
Learn how AI and automation are reshaping B2B marketing, the growing importance of personalized video content, and the strategies you need to future-proof your marketing campaigns. 🌟
💡 Key takeaways:
Top marketing wins and lessons from 2024
AI-powered tools and their impact on B2B strategies
How to optimize your content for better engagement in 2025
Predictions for the future of SEO, video, and audience interaction
Don’t miss this insightful discussion filled with actionable advice to stay ahead of the curve in the ever-changing world of B2B marketing.
:00 – Intro
1:52 – Meet today’s hosts
10:22 — 2025 trend: The urge for in-person connection in marketing
15:30 — Integrating the online experience and the in person experience
27:30 — Personalization within your email correspondence
34:55 — How to facilitate marketing and sales alignment
39:44 — Takeaways from the MarketingProfs B2B Forum
49:04 — Prioritizing process, operations and communication in 2025
💬 Connect with us on social media:
➡️ LinkedIn: https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
#B2BMarketing #MarketingAutomation #ContentStrategy #MarketingAI #VideoMarketing #AudienceEngagement #SEOStrategy #Marketing2025
B2B marketing, marketing automation, content strategy, marketing AI, video marketing, audience engagement, SEO strategy, marketing in 2025