The global data center industry continues to evolve, driven by the expanding demand for power, sustainability initiatives, and the rise of emerging markets. In this panel discussion, the datacenterHawk Regional Directors from North America, EMEA, and Latin America share their perspectives on the trends set to shape the landscape in 2025.
Regional Highlights and Key Insights:
North America:
North America remains a pivotal region, with hyperscalers adopting a bifurcated strategy between self-builds and third-party colocation. The critical focus on power availability is driving shifts toward natural gas solutions and alternative energy sources to meet growing demands. Submarkets like Charlotte, Kansas City, and Minneapolis are emerging alongside established hubs in Phoenix, Dallas, and others.
EMEA (Europe, Middle East, and Africa):
EMEA remains a dynamic region for data center growth. The Nordics stand out for their access to renewable energy and lower operating costs, driving significant hyperscale deployments. AI-driven demand is shaping market trends, with requirements often exceeding 10 MW. Secondary markets such as Spain, Italy, and Eastern Europe are emerging as key players, leveraging infrastructure investments to support large-scale projects. Sustainability initiatives remain central, with commitments to carbon neutrality by 2030 shaping regional strategies.
LATAM (Latin America):
Latin America is rapidly emerging as a high-growth region in the global data center landscape. Brazil leads the charge, with Sao Paulo serving as a primary hub, supported by its strong renewable energy resources and established infrastructure. Secondary markets like Rio de Janeiro and Bogota are gaining traction, driven by hyperscaler interest and the increasing digitization of the region’s economies. While challenges such as power constraints and high import tariffs exist, LATAM markets are innovating to attract investment, including leveraging renewable energy to meet sustainability goals.
Trends Driving Change:
Power Availability: Reliable and sustainable power sources are becoming a central focus, prompting shifts to regions with robust energy resources.
Emerging Markets: Secondary and tertiary markets, such as Rio de Janeiro, Bogota, and Spain, are growing rapidly and attracting hyperscalers.
Technological Innovation: The demand for high-density computing, driven by AI, is pushing advancements like liquid cooling technologies to the forefront.
Sustainability: The commitment to carbon neutrality by 2030 is reshaping data center design, energy sourcing, and operational strategies across all regions.
Join us as we explore the dynamic and evolving world of data centers in 2025.