#21: Setting the Record Straight: Dr. Bronner's, Purpose Pledge, B Corps, & LIFT Economy

A new initiative called the "Purpose Pledge (http://www.purposepledge.org) " launched earlier this week. The timing—coinciding with Dr. Bronner’s decision to decertify as a B Corp—has led to questions about whether Purpose Pledge is designed to compete with B Corp certification. Folks are also understandably confused about why LIFT Economy is involved. In this episode, we set the record straight. • What is the Purpose Pledge, and how does it differ from B Corp Certification? • Why did LIFT Economy help co-create it? • Why do we believe B Corp and Purpose Pledge are complementary, not competing? View the show notes: https://go.lifteconomy.com/blog/purpose-pledge-b-corp-setting-the-record-straight If you haven’t already, we highly recommend listening to our most recent episode (https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp) with Farmer Cee Stanley for additional context:  https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp Support the show (https://www.buzzsprout.com/2362873/support) We want to hear from you! Email us at [email protected] (mailto:[email protected]) with requests for content, suggestions for future guests, and feedback about our episodes.