Ed Kang, angel, VC and startup advisor, reveals the brutal truth about pitch decks and what makes investors decide in just 5 seconds. Learn exactly what investors look for, what makes them instantly close your deck, and how to create a pitch that gets you funded in 2024.
🎯 In this episode, you'll discover:
The first thing investors look at in your pitch deck
Common mistakes that kill your chances instantly
How to present financials that investors actually care about
The perfect structure for your pitch deck
Real examples of what works (and what doesn't)
TIMESTAMPS:
00:00 Introduction
02:33 What makes investors close pitch decks immediately
03:39 The perfect problem slide structure
05:45 Market size: When numbers matter
07:13 Biggest mistakes in problem slides
13:12 How to present your solution
17:49 Technical vs simple language
20:00 Making investors believe in your solution
22:31 Average time spent reviewing pitch decks
29:47 Metrics that matter for pre-revenue startups
31:31 Market size calculations (TAM, SAM, SOM)
39:30 Product demos and screenshots
43:02 Fast lane vs slow lane in investor decisions
47:42 Business model presentation
50:48 Competition slide best practices
53:19 Team slide essentials
57:22 Correlation between team size and funding
01:00:15 Financial projections and hockey stick graphs
01:03:10 The perfect ask slide
01:07:25 Backup slides and contact information
01:09:51 Ideal pitch deck length
💰 FREE RESOURCES:
Join Startup Istanbul Community: https://startupistanbul.substack.com/
Whatsapp group: https://www.whatsapp.com/channel/0029VamzuwqICVfkJSYjEE1X
Connect with Ed: https://www.youtube.com/@edkang99
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