Ratboy and Loosedog take some time to talk about the journey that their MTB apparel brand, 50to01, has taken over the last decade. What started as an excuse to hang out, ride bikes, film shredding and make cool stuff has turned into an iconic brand for hardcore mountain bikers all over the world.
0:00 - What is 50:01 and Where Did It Come From?
1:30 - What are 50:01 Ethics?
8:35 - How Has 50:01 Expanded?
12:04 - How Much Do the Films Help?
13:40 - What Does 50:01's Future Look Like?