Applying for a trade mark is a great way to give your business a leg up but it’s important to protect it afterwards as well. Effective enforcement of your trade mark is necessary to maintain its value, deter potential infringement and attract commercial value.
In this short webinar, you will learn:
• what enforcement is
• IP Australia’s role
• the actions you can take,
• and additional ports of call.
Please note this webinar is not an introductory session and assumes you have already attended/viewed the Understanding Trade Marks webinar (available in our webinars playlist).
Read the transcript on our website:
https://www.ipaustralia.gov.au/tools-resources/video/advanced-trade-marks-enforcement
Update: Please be aware that eServices has been replaced by online services, a new and improved way to manage your IP rights. If you have any questions you can get in contact through https://www.ipaustralia.gov.au/about-us/contact-us
Included in this webinar:
0:00 Introduction
1:30 What trade mark enforcement is
2:16 Why enforcement is important
2:57 What infringement is
3:35 IP Australia's role in enforcement
5:29 Developing an infringement strategy
8:57 Monitoring the marketplace
10:01 Monitoring the register
10:45 Understanding the register status
11:39 Cease and desist letters
14:44 Attorneys and the court
16:43 Alternative dispute resolution
17:30 International enforcement