Coming up, it’s the story behind one of the most recognizable music videos of the 80s… THE 1986 #1 hit Addicted to Love by Robert Palmer the suave, dressed for success rocker who is the epitome of James Bond of Pop music , along with a stunning backup band who couldn’t play a power chord to save their lives. It took a decade to get mainstream radio to notice but did they ever ever after this one. He was supposed to sing it as a duet with a famous female artist. We’re going to take a deep dive into this #1 obsessive anthem that had everyone hooked from the moment they heard it. ,coming NEXT on the Professor of Rock.
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Before today’s featured song ascended to #1 on the charts in 1986, Robert Palmer’s solo career was barely treading water. There’s no doubt this clean-cut, dressed to the nines, rock and roll gent, had put in the work. In fact, he was tireless, releasing 8 solo albums in a decade’s time. But commercial success remained elusive. Addicted to Love would change everything…
Palmer’s solo career started off with the 1974 release Sneakin’ Sally Through the Alley. It peaked at 107 on the Billboard 200, and the single Get Outside stalled at 105. It would take Robert five more albums before he would make any noise on the Billboard Hot 100. That came in the form of the 1978’s #16 reggae flavored ‘Every Kinda People.’
The next year he followed that up with Moon Martin’s ‘Bad Case of Loving You (Doctor, Doctor).’ It reached #14 in the US.
But really that was about it... at least for here in the States. Over the next 6 years, Palmer failed to score another US Top 40 hit. Out of his first 20 singles, 11 failed to chart. And the rest averaged about a #71 ranking. Not exactly staggering numbers.
Though Palmer had the talent, the work ethic, and the looks, he was well on the fringes of the mainstream.
Looking back on years of growing pains, Palmer said, “My biggest problem is timing. An album I made five years ago, Clues, is now considered mainstream, although when it was released over [in America], it didn't do a thing. I remember playing reggae music in Phoenix eight years ago, and being booed off the stage. It's all the rage now.” And later Robert conceded, "Maybe I wasn't doing it right. I guess my stuff wasn't communicating properly or wasn't broad enough."
But despite, reaping lackluster results for years, Palmer was no quitter. Already hard at work on his 1985 album Riptide, Robert was about to have a stroke of luck. Two of the world’s biggest pop stars reached out and said they wanted to collaborate with him. Duran Duran’s John and Andy Taylor from were taking a break after releasing three platinum plus albums.