Alan Mulally, president and chief executive officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great.
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More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt
All View From The Top videos: http://www.youtube.com/course?list=EC5C14B375A7F2FEA8
Chapters
Introduction: A Leap From Airplanes To Autos
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=0m01s
The Branding Of Ford: A Worldwide Venture
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=3m01s
Student Participation: Bailing Out Ford
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=5m44s
The Ford Vision Past And Present
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=9m54s
Production And Investment Vs. Demand
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=13m05s
Student Q & A: Transportation Solutions For The Future
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=14m30s
Student Q & A: Ford's Survival Sets An Example
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=18m03s
The Google Car: Who's In Charge?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=22m27s
Student Q & A: The Ford Turnaround
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=24m49s
The New Job: Day One And Beyond
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=33m59s
There Are No Mistakes: Testifying Before Congress
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=37m13s
Student Q & A: American Car Manufacturer, A Global Concern?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=41m45s
Student Q & A: The Return Of The Ford Worker
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=43m54s
Student Q & A: The Ford App?
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=47m15s
Student Q & A: The Right Credit Helps Sell The Car
http://www.youtube.com/watch?v=ZIwz1KlKXP4#t=49m10s