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Alexander Osterwalder - Mastering Change at Scale: How to Create a Company-Wide Innovation Culture

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Bestselling author and innovation thought leader Dr. Alex Osterwalder featured at The Reinvention Summit 2025 for an inspiring and interactive talk on Mastering Change at Scale. Join Alex as he delves into the intricacies of mastering change and innovation in today's fast-paced world. This engaging presentation covers the importance of a dual mindset, the process of systematic transformation, and the balance between exploration and exploitation. Learn practical tools and concepts such as evidence-based investment, iterative experimentation, and the critical role of leadership in fostering innovation. Alex uses real-world examples like Bosch and Ping-An to illustrate successful transformation strategies and emphasizes the need for structured programs, bottom-up processes, and top-down governance to achieve meaningful results. Don't miss out on valuable insights and a bit of fun with some Swiss chocolate competition—designed to make you rethink your approach to business transformation! 00:00 Introduction and Setting the Stage 00:30 Mastering Change and Innovation 02:57 The Dual Mindset: Manage and Reinvent 03:09 Practical Tools for Innovation 03:47 Exploring and Exploiting Ideas 05:08 Challenges in Innovation 05:26 Competing for Swiss Chocolate 06:55 Understanding Different Worlds of Innovation 09:08 Experimentation and Evidence-Based Innovation 12:08 Innovation Processes and Programs 18:16 Tracking Progress and Results 19:55 Case Studies and Real-World Examples 32:38 Final Thoughts and Encouragement Find more about Alex and Strategyzer here: https://www.strategyzer.com/programs Find out more about The Reinvention Summit here: https://www.thereinventionsummit.com

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