Between the Californian and European summer, a transatlantic duality guides AMIRI’s Spring-Summer 2024 collection. Eclectic and expressive, this season’s protagonist finds himself journeying from Los Angeles through the south of France, building an aspirational wardrobe crafted from found fabrics and artistic impulses – customizing and combining on a contemporary rhythm.
The AMIRI man is creative in attitude and art. Embracing the romance of being a tourist in a foreign land, he echoes the styles and sophistication of his surroundings through radical imagination and craft. Taking what he knows – subcultural Americana, particularly 50s and 90s youth culture – he creates what he sees. Balancing the casual and the classic, the borrowed and the bespoke, traditional tailoring silhouettes are relaxed and re-energized, mimicking the novelty nature of vintage garments found and reworked.
This collection is dedicated to the dreamers, to those who see beauty in the mundane and make it exceptional.
-
Show credits:
Styling: Ellie Grace Cumming
Casting Direction: Noah Shelley
Show production: La Mode en Images
Videography: InDigital Tv
Runway Photography: Catwalk Picture
Hair: Eugene Souleiman
Make Up: Lucy Bridge
Manucure: Charlène Coquard