What’s up, Rock Nation! Today, we’re joined by Eric Floberg. Eric is a filmmaker and YouTuber passionate about finances and helping other creators build sustainable careers by mastering both their craft and their finances. Over the years, he has built a thriving career combining his love for filmmaking with smart financial strategies, helping other creators achieve financial freedom while doing what they love. In this episode, we dive into his journey as a filmmaker, his approach to personal finance, and how he balances creativity with business. Eric shares valuable insights on growing a YouTube channel, making money as a creative, and building a sustainable career in the industry.
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Timestamps:
0:00 - Trailer
0:33 - Intro
1:00 - One Handed Crack
2:10 - Eric’s net worth
3:53 - Eric’s biggest stream of income
5:19 - Money mistakes creators make
7:16 - Dream Client Accelerator
7:49 - Eric’s financial advice to young creatives
10:41 - Good vs. Bad Debt
13:07 - What Eric learned from his mentors about money
15:17 - Eric’s real estate goals
18:39 - Stop trading your time for money
23:21 - Eric’s early relationship with money
29:46 - “I don’t make enough to save”
34:09 - Living and dying by brand deals
37:55 - The power in saying no
40:49 - Having a team vs. solopreneur
45:43 - No one’s on top forever
49:33 - Floberg Runs
53:52 - Eric’s marathon journey
56:33 - Running PR’s
58:36 - Creating running content vs. filmmaking content
1:01:19 - Pressure of posting weekly
1:03:12 - Monetizing differently for Floberg Runs
1:07:32 - Why BPN gets it as a brand
1:11:25 - No one knows Eric’s a filmmaker in the running community
1:12:26 - High quality running content
1:15:35 - The landscape of “Filmmaker YouTube”
1:19:07 - What and how much is enough?
1:28:15 - Moving Still
1:32:43 - Forming a relationship with Joe Greer
1:36:36 - Documentary advice
1:40:16 - Advice to your 18 year old self
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