Did you know that Norway, a country of just 5.5 million people, produces some of the world's top athletes across a wide range of sports? What’s their secret? Today, I’m joined by Anders Indset, best-selling author, deep-tech investor, and widely known as The Business Philosopher. Anders’ latest book, The Viking Code: The Art and Science of Norwegian Success, unpacks the surprising factors behind Norway’s exceptional performance—not just in sports but across all areas of life.
Key Moments:
0:00 Anders Indset
3:15 What is the Law of Jante?
8:27 Why Norway Dominates in Sports
12:57 Teach Kids How to Think, Not What to Think
19:53 How to Raise Confident Kids
30:50 Nature vs Nurture
37:10 Defining Personal Success
41:11 Reprogramming Yourself
45:14 “Codes” to Apply in Your Life
48:00 Lightning Round
In this episode, Anders reveals the "codes" behind Norway’s success and how they can be applied to your own life and work. From harmonizing individual ambition with collective success to building a high-performance culture that benefits everyone involved, Anders shares a step-by-step approach to achieving extraordinary results while uplifting those around you.
Whether you’re looking to elevate your personal performance, prepare for the future, or create a culture of success, this conversation is packed with actionable insights you don’t want to miss.
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