The word blend is a confusing term. Blended, blend of, blend...what do they mean? More importantly when a brand tells you their blending techniques are the reason you should buy their brand is that legit or marketing bullsh*t?
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Motion graphics intro by robsusman.com
BRT Merch:
www.BourbonRealTalk.com/shop/
0:00 Intro
0:53 What does the word blend mean
4:20 Shameless Merch Plug
5:53 Blending for flavor
6:48 Blending for profile
8:44 Is marketing of blending bullshit
12:49 Contract distilling vs Non-distiller Producers
14:10 How sourced whiskey delivery affects flavor
19:48 Conclusion
21:30 Show philosophy/Sign-Off
23:36 Outtakes