In this session, we talked about the (non-)differences between experience design, service design, design thinking, UX design, CX management, or however you call what we’re doing. Also we answered as many user questions as possible in the limited time.
This series was initiated as a place for folks to learn more about service design and journey mapping software. Our co-founder and CEO Marc Stickdorn and the Smaply team share their experience on how to embed and scale service design in organizations
More useful resources
Find the transcript here | https://www.smaply.com/blog/ask-marc-stakeholder-maps
Free journey mapping toolkit | https://www.smaply.com/blog/toolkit-journey-mapping
More learning resources on journey mapping | https://www.smaply.com/blog/
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[03:13] Introduction
[09:20] Service design vs. design thinking?
[12:20] Service design vs. product design?
[13:55] What are UX designers duties and what skills do they need?
[18:50] How to introduce or prove the value of customer journey maps to process engineers?
[20:40] How totry and discern whether a company does the design process well?
[23:45] Is there anything specific I need to learn if I want to become a service designer?
[26:00] Activities, methods or tips that help to break out of siloed thinking
[29:50] Resources for people who are learning on a done-well version of the process