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From infamous ‘shitbox’ challenges to ambitious new ventures, like road-tripping across the US and plans to tackle the Great Wall of China, Alex shares the raw truth about life as a creator. But it’s not all smooth driving. Find out why he almost missed out on a chance to return to the U.S., and how his latest event faced unexpected chaos. Plus, he opens up about his biggest fear as a new dad and why he dreams of buying a pub for car lovers everywhere.
Buckle up for an episode packed with laughs, drama, and unforgettable stories. Subscribe and hit the bell to stay tuned for what’s next on AutoAlex!
00:00 – Intro: The Auto Alex Multiverse expands
01:05 – Hitting 70M views & growing the empire
02:35 – Leaving Car Throttle – was it worth it?
04:30 – Building a strong team & trusted friends
06:50 – Why the team dynamic makes the channel thrive
08:20 – Becoming a dad & balancing YouTube life
10:10 – Petrolheadonism and the reality of events
12:20 – Mike Brewer’s influence & early encouragement
13:30 – Setting up multiple businesses and channels
16:00 – Launching Top Dead Center & giving creators control
19:10 – Failures of Car Throttle & lessons learned
21:30 – Trust, freedom, and working with creators
24:00 – Future plans: worldwide adventures & big trips
26:30 – Making relatable content and Top Gear-style trips
28:15 – The Shedfest disaster & public backlash
30:45 – Toughest day on Auto Alex & losing a team member
32:30 – The Ferrari 360 project – risk and reward
35:00 – YouTube viewership vs. traditional media scale
37:45 – Are YouTubers undervalued in advertising?
39:00 – Staying grounded & not chasing just money
41:00 – Running out of ideas? How Alex keeps it fresh
43:15 – The Great Wall of China dream challenge
44:45 – What friends and family think of it all
46:00 – The next big risk: buying a pub
47:30 – Creating a destination for fans (and chicken)
49:00 – Ending: Ferrari updates, new car purchase & laughs
Contact: [email protected]