This video takes viewers behind the scenes of the AZUKI // LOS ANGELES publicity stunt, a groundbreaking guerilla marketing spectacle to support Azuki's homecoming to Los Angeles. Witness the fusion of Web2 marketing tactics and Web3 innovation as we take you through the making of this historic NFT brand activation.
From the heart of Los Angeles, our team at Framework Films embarked on a daring journey to bring Azuki's brand identity and metaverse presence to the physical world. Utilizing specialty cinematics and advanced filmmaking methods, we leveraged air-to-air and manned-aircraft choreography, film emulation, and footage degradation techniques, to recreate the spirit of Supreme's iconic fall winter 2011 aerial advertising campaign. The Azuki banner stunt was filmed using a RED Gemini, RED Komodos, DJI Inspire 2 drone, and Sony Alpha mirrorless camera systems.
Join us as we discuss each development phase from pre- through post-production, flight & aerial camera methodologies, the importance of safe flying procedures, and FAA-approved aerial banner fabrication; to secure the perfect backdrop for Azuki's Los Angeles stunt. You'll also gain insights into our custom music composition for branding, which captures the energy of the 90s anime era and sets the stage for a truly unforgettable moment in Azuki's history. Explore the behind-the-scenes camaraderie of the Framework Films team, dedicated to ensuring the safety of every crew member while orchestrating air-to-air choreography.
This Azuki Banner stunt is more than just aerial advertising in Los Angeles; it's a testament to the limitless possibilities of Web3 technologies and the creative spirit that fuels Azuki's long-term growth. Get ready to relive the excitement of Azuki's brand debut and immerse yourself in the magic of Web3 marketing. Don't miss out on this exclusive look into our Azuki Los Angeles stunt.
We hope you enjoy Framework Films' perspective from behind-the-scenes!
Featuring: Azuki, Framework Films, and a clever use-case for aerial advertising.
Contact us for production inquiries: [email protected]
Website: http://frameworkfilms.net/
Film Location: Los Angeles, California
AZUKI // LOS ANGELES: https://youtu.be/LLb0W7-r1QI?si=yyfHMSaPt2VOe1-A
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Behind the Scenes Music: Royalty-Free Sourced through Artlist.io
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0:00 - Intro
0:23 - Production Leadership + Banner Fabrication
0:35 - Client Approved Plan of Flight Activity
1:06 - Homage to Supreme + Tip of the Hat
1:45 - Air-to-Air Choreography + Crewmember Safety
2:26 - Helicopter Stunt Pilot
2:41 - Banner Stunt Pilot
3:33 - Teamwork is the Keyword
4:21 - Handheld + Footage Stabilization
4:58 - Film Emulation + Footage Degradation
5:21 - Custom Music + Azuki's Homecoming
5:51 - Outro
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Framework Films Specialty Cinematics Team
- Director + Executive Producer - Mike Lindle
- Heli Cam A + B - Mike Lindle + Hugo Bordes
- Inspire 2 Pilot in Command - James Sykes
- Inspire 2 Cam Op - Alex Kavanagh
- Ground Cam - Kyle Cordova
- Ground Cam - Cory Hart
- Ground Cam - Strati Hovartos
- Ground Cam - Nar Lavoni
Behind the Scenes Team
- Heli BTS - Drew Folgmann
- Inspire 2 BTS - Sam Woosley
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#azuki #losangeles #frameworkfilms #aerialadvertising