In this episode of The Faye D’Souza Specials Show, Faye chats with Ajoy Chawla, CEO of Titan’s Jewellery Division (Tanishq, Mia, Zoya), to demystify the world of diamonds.
In this #collaboration Ajoy gives us insights that will help us make informed decisions while making purchases of diamond jewellery. From understanding the 4 Cs—cut, color, clarity, and carat—to choosing between lab-grown and natural diamonds- to clearing all the doubts about the exchange of diamond jewellery, Ajoy shares all the tips and tricks. He also talks about ethical sourcing, conflict-free certifications’.
Whether you’re buying timeless jewellery or curious about the evolving diamond market, this episode is your ultimate guide to buying diamonds with confidence.
Research: Ira Jha
Faye's Business Manger: Shruti Somaiya
Editor: Shiva Singh
Show Producer: Ira Jha
Hair: Sangeeta Kusum Udmale
Makeup: Prateeksha
00:00- On The Show
01:31- Coming up
02:43- First diamonds were discovered in India
04:20- The new trends in the jewellery market
05:20- Gold vs Diamond | Jewellery to wear vs Jewellery for Investment
07:47- The 4c’s to know before buying a diamond
11:46- The importance of the certificate
13:26- Exchanging diamond jewellery
15:32- Natural diamonds VS Lab-grown diamonds?
16:04- Can Lab-grown diamonds threaten the natural diamond market?
18:24- Natural diamonds are mined in an ethical way now
20:16- Sustainability in Diamonds: From mines to Karigars
25:14- Where does Tanishq source their diamonds from?
26:26- De Beers problematic history
28:40- Ending
28:57- Conclusion
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