Best Practices for Choosing Fonts and Font Pairing in UI and Web Design

Not sure how to choose the perfect font? This guide will remove the guesswork and help you find the perfect font every time. It might seem like choosing a font is a quick, minor step in your UI design process. But with so many options can be really hard to narrow it down to the perfect font or font pairing and decide what's right. You also might be surprised to learn something you might not be considering about your font choices. I've created the font funnel to help you choose the right websafe fonts for your project every time. #fonts #ui #typeface 〰MENTIONED IN VIDEO〰 ⦾ Google Fonts - https://fonts.google.com/ ⦾ Adobe Fonts - https://fonts.adobe.com/ ⦾ Typescale - https://archetypeapp.com/ ⦾ Doherty Threshold - https://lawsofux.com/doherty-threshold/ ⦾ Font Pairing - https://fontjoy.com/ ⏱ TIMESTAMPS 00:00 - Intro 00:23 - Who is this video for 00:32 - The Funnel 00:52 - Where to get fonts 01:18 - Audience and branding 02:01 - Font scalability 02:43 - Font loading time 03:48 - Font attributes 06:15 - Font roles 06:45 - Font fallback 🔗 LINKS Full article here | https://designerup.co/blog/best-practices-for-choosing-fonts-and-font-pairing-in-ui-and-web-design/ 📚 PRODUCT DESIGN (UX/UI) COURSE I RECOMMENDED ⊚ Enroll Now | https://designerup.co/product-design-ui-ux-course 📒 GET FREE DESIGN LESSONS ⊚ Free UI Design Crash Course | https://designerup.co/ui-design-crash-course ⊚ Newsletter | https://designerup.co/newsletter ⊚ Live Webinars | https://designerup.co/webinars 📖 READ THE BEST DESIGN ARTICLES ⊚ BLOG | https://designerup.co/blog 🥰 JOIN OUR MINDFUL COMMUNITY ⊚ DesignerUp Community | https://designerup.co/community 💬 CONNECT WITH US ⊚ Twitter | https://twitter.com/DesignerUpCo ⊚ Instagram | https://www.instagram.com/designerupco ⊚ Facebook | https://www.facebook.com/designerupco ⊚ LinkedIn | https://www.linkedin.com/company/designerupco ⊚ Pinterest | https://www.pinterest.com/designerupco 🧰 RECOMMENDED PRODUCT DESIGN TOOLS ⊚ Figma | https://go.designerup.co/figma ⊚ ProtoPie | https://go.designerup.co/protopie ⊚ Notion | https://go.designerup.co/notion ⊚ Framer | https://go.designerup.co/framer ⊚ Canva | https://go.designerup.co/canva ⚙️ RECOMMENDED GEAR Video Gear | https://kit.co/DesignerUp/designerup-gear Home Office Accessories | https://kit.co/DesignerUp/home-office-accesories 🙋🏽‍♀️ ABOUT ELIZABETH ALLI ⊚ Senior Product (UX/UI) Designer ⊚ Founder of DesignerUp the first Mindful Product Design (UX/UI) School ⊚ Trained teacher ⊚ Youtube creator ⊚ Author *Some of the links listed in the description may be affiliate links through which we may earn a small commission. They are at no cost to you and often include discounts that we pass along! These help keep our free channel going and help us continue to create the highest quality content possible. So thanks for your clicks and your support! 💜 💻 SPONSORSHIP AND COLLAB INQUIRIES ⊚ Email | [email protected]