Beyond the Gear: Taylor Guitars & Sweetwater

Shop Taylor guitars, amps, accessories, and more 👉 https://sweetwater.sjv.io/Taylor Check out more Taylor gear that celebrates 50 years of craftsmanship 👇 Taylor 50th Anniversary 814ce Builder’s Edition Grand Auditorium acoustic-electric guitar 👉 https://sweetwater.sjv.io/Taylor_50th_Anniversary_814ce Taylor Circa 74 150-watt acoustic guitar and vocal amplifier 👉 https://sweetwater.sjv.io/Taylor_Circa_74 Bob Taylor’s namesake company can be traced to his employment at American Dream, a job he began at just 18 years old. Within a few years, Taylor was among a trio of American Dream’s employees who took it upon themselves to pursue their dream of crafting premium instruments, purchasing the company from then-owner Sam Radding, in 1974. After some careful tweaking, Taylor was born, marking the inception of a now 50-year-long odyssey to explore, refine, and elevate the landscape of the acoustic guitar. Throughout this half-century, Taylor would embark on numerous innovative endeavors, seeking to truly unravel and reimagine what the acoustic guitar was, what defined a “top-notch” instrument, and what previously unexplored sonic heights they could summit. Taylor Guitars invited Sweetwater to their El Cajon, California, headquarters to offer a glimpse into the past, present, and future of Taylor. Don’t miss out! 00:00 — Introduction 00:43 — Bob Taylor: How It Started 03:19 — Andy Powers: Taylor’s Philosophy 05:52 — Marnée Jenkins: A Taylor Customer 08:22 — Taylor and Sweetwater 08:56 — Taylor’s Factory 17:59 — Product Development 18:52 — Body Assembly 24:01 — R & D and Automation 27:51 — Final Assembly 29:57 — Sustainability and the Future of Guitar Building 34:48 — West Coast Arborists and Urban Ash 41:07 — The Dawn of an Era 41:52 — Why Taylor? 43:20 — Taylor, Sweetwater, and the Customer 46:16 — Conclusion Subscribe and follow for the latest gear news and giveaways! 👉 https://www.youtube.com/@Sweetwater/videos After you watch, visit Sweetwater.com today for all your music instrument and pro audio needs! 👉 https://Sweetwater.sjv.io/shop Visit the DealZone for the best deals, demos, and more 👉 https://Sweetwater.sjv.io/Dealzone_Demos Shop used gear 👉 https://Sweetwater.sjv.io/Gear-Exchange The cameras powering Sweetwater 👉 https://www.youtube.com/watch?v=fqOcslWBZxM For more from Sweetwater, follow us: Facebook: https://www.facebook.com/Sweetwater Twitter: https://twitter.com/SweetwaterSound Instagram: https://instagram.com/SweetwaterSound TikTok: https://www.tiktok.com/@SweetwaterSound #Sweetwater #Taylor #TaylorGuitars #BeyondtheGear