In this month's BI Book Club, I'm going to be talking about Effective Data Storytelling by Brent Dykes. If you've read any of the other books I've discussed on this channel, you've heard of data storytelling and probably understand it conceptually but most books don't dig too deep into this fun and nuanced topic. Not this book. In Effective Data Storytelling, the emphasis is less on the little cosmetic choices that help us craft effective data visuals and more on the psychological, sociological, emotional, and structural elements that make data storytelling impactful. If this topic interests you, this book may be the resource you're looking for!