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In this Telugu podcast episode, we talk about the story of Y. Guruswamy Naidu, a seasoned entrepreneur who built Celkon, one of the largest mobile brands in India, and later reinvented it into a multi-vertical empire. He walks us through his entrepreneurial journey—from the challenges faced by India’s homegrown mobile brands to his strategic pivot into new industries, all while managing multiple ventures across sectors like real estate, manufacturing, and technology.
The podcast begins by shedding light on Celkon’s rise, its initial success, and the unexpected fall of many Indian mobile brands. Guruswamy Naidu reveals the truth behind the failure of over 110 Indian mobile companies, discussing how factors like LC rule changes, the Jio revolution, and GST disrupted the industry. Despite these challenges, Guruswamy’s strategic vision allowed him to transform Celkon and navigate these rough waters, achieving ₹2600 Cr turnover in 2023—a feat that’s both inspiring and instructive for aspiring entrepreneurs.
A major highlight of the conversation is Guruswamy’s bold ₹100 Cr land acquisition in Kokapet. This decision to enter real estate was part of a larger vision to diversify his business, and it exemplifies his ability to see opportunities where others might see risk.
The discussion also touches on the current state of India’s manufacturing sector, where Guruswamy provides an honest analysis of the obstacles faced by Indian manufacturers in competing with global giants, especially China.
In addition to his expertise in manufacturing, Guruswamy delves into the mobile industry’s evolution. He reflects on the rise and fall of Nokia, explaining how the brand’s inability to adapt to changing market trends and the rapid shift to smartphones led to its decline. He compares this to his own decision to pivot from mobile manufacturing and diversify Celkon into various sectors, including technology, real estate, and government supplies.
The conversation also touches on future trends in technology, with Guruswamy reflecting on mobile phone features, particularly the slow-down of phones with newer models. On a more personal note, Guruswamy shares his incredible story of going from riding a cycle to owning a Rolls Royce, and how his experiences of failure and adversity shaped his leadership and entrepreneurial philosophy.
Through this conversation, Guruswamy reflects on his business philosophy, sharing valuable lessons about delegation, the importance of focusing on the business, and managing time effectively. He believes in the power of delegation—embodying the 70% rule—allowing him to manage multiple ventures while maintaining growth and innovation.
His story is a testament to the value of resilience, adaptability, and the importance of thinking long-term in business.
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#telugupodcast #businesspodcast #rawtalks #vamshikurapati #rawtalkswithvk #podcastintelugu #vkpodcast
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What We Discussed
00:00 - Introduction
04:48 - The Celkon Group
06:53 - The Planned Murder
11:34 - Nokia Chesindi Blunders
13:43 - If we cannot sell, we might give in excuses
16:42 - What is experience?
20:06 - Software update toh phone slow avtada
23:28 - Kokapet Land
24:23 - "I Made It" movement
26:56 - Advises to Young Entrepreneur
31:23 - Not everyone can Multitask
33:37 - Online Vs Offline - Which will survive?
36:33 - Make In India
43:05 - Manufacturing in India Vs Assembling in India
44:57 - Can we build something like Apple?
45:34 - In the Business & On the Buisness
48:00 - Big C
53:06 - The Journey
56:56 - Davos Story
59:34 - Working with Government
01:05:28 - Money can buy Happiness?
01:08:03 - Inspiration
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Why Telugu Podcast ?
I am dedicated to providing informative and educational content to my audience on YouTube through the 1st Ever Telugu Podcast Channel.
My goal through these podcast is to give a deeper understanding and exposure to various topics that can be beneficial for my audience. I believe in making this knowledge accessible to our Telugu community. I aim to empower and educate them by providing them with the same level of information and resources as anyone else.
I will be inviting guests from different niches to provide diverse perspectives on the subject.
Join me in this journey of learning, growing and empowering ourselves and our community.
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