This is a ~1 hour talk (given at the Departmental Seminar series at the Virginia Tech-Wake Forest School of Biomedical Engineering and Sciences) on the use of a cognitive approach to bioengineering and regenerative medicine, in which morphogenesis is the behavior (in anatomical space) of a collective intelligence of cellular swarms. I describe our work that takes advantage of the bioelectric interface to re-specify the targets of morphogenesis.