Book summary: NEVER EAT ALONE
(Building a personal brand in the 4.0 era)
Dear friends, many people advise us that to advance at work we need to communicate well. And in the digital age, the phrase "personal branding" is mentioned a lot.
So in your opinion, what is "personal brand"?
To find the answer, we will turn to a very famous figure, former US President Donald Trump.
Besides being known as the former US president, before that, he was very famous as a businessman and real estate investor. The media called him a "successful negotiator".
The reason his name is associated with this phrase is partly because of the achievements he has achieved in business, but also importantly because he called himself that in the press, or when television interview.
His reputation was so valuable that when his company went bankrupt, banks did not foreclose on the debt as they often did with other real estate investors. On the contrary, the banks helped him and created conditions for him to recover.
The reason is not because they know he is talented in this field, but more importantly, banks know that just by the name Donald Trump, he is capable of calling for help to rebuild the economy. career.
Donald Trump is a talented investor, but this world also has many talented people. The difference between him and those people is that he knows how to promote himself. And that is his personal brand, built over many years.
So you already have your answer, right?
Personal brand is a collection of signs that help people recognize you. The value of a personal brand is measured by the number of people who place their trust in you. And to build a personal brand, we need to expand connections both in real life and on the internet.
The book "Never eat alone" has main content aimed at connecting and establishing relationships, but when read in the context of the current explosion of media and social networks, Tanya realize that this is a guidebook on building a personal brand that is extremely methodical and very easy to apply, even if you are an introvert and afraid to communicate.
No matter how old you are or what job you do, your personal brand will always be a competitive advantage for you.
The book "Never eat alone" was written by two authors:
Author Keith Ferrazzi is a master of sales marketing. In addition to his wealth of professional experience, he is also the founder and CEO of the company that bears his name: Ferrazzi Greenlight.
The book's co-author is Tahl Raz. He is the editor of Fortune Small Business magazine, a prestigious business magazine
"Never eat alone" is copyrighted in Vietnamese under the Tre Publishing House brand.