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Underconsumption core is the latest silly TikTok trend, so of course I had to make a 25 minute video about it!
This video might make more sense if you first watch my previous video on booktok and overconsumption, because there are things I don't get into here so as not to repeat myself.
Also, please don't take this as a personal dig. If you are someone who enjoys reading and has a lot of books they've read over the years or are planning on reading at home, this video is not about you. I'm talking about people with 5+ special editions of the same book and book merch drawers bursting at the seams. And even then, these videos are meant to be discussions of trends, not personal attack on individuals, so pls keep that in mind.
that being said, I hope you enjoy and thank you for watching xx
timestamps
00:00 - intro: overconsumption is over, long live underconsumption... sort of
04:51 - what is underconsumption?
06:47 - books and fashion
08:49 - books and home decor
13:10 - what is bookshelf wealth? (and sorry for bringing this term into your life)
14:14 - everyone wants to be a "book influencer"
16:21 - booktok's reaction to the underconsumption trend
18:29 - "underconsumption" and it's just people being normal
20:27 - booktok reactions continued
24:32 - media consumption and the desire to be an interesting person
videos mentioned
my very own video https://www.youtube.com/watch?v=0ckcYAbdGl8&t=768s
Tiffany Ferg - https://www.youtube.com/watch?v=xQ00SS1RJbo
Katie Robinson - https://www.youtube.com/watch?v=FTlcMycU13E&t=83s
beepworld - https://www.youtube.com/watch?v=0NxtXAtlnKY
Mina Le - https://www.youtube.com/watch?v=WxDd8ocpcHk&t=71s
Swell Entertainment - https://www.youtube.com/watch?v=gg-to2OZvho&t=1089s
articles and books:
https://www.vogue.co.uk/article/underconsumption-core
https://www.theguardian.com/fashion/article/2024/aug/07/it-is-ok-to-be-content-with-your-simple-life-is-underconsumption-core-the-answer-to-too-much-shopping
https://www.theguardian.com/fashion/article/2024/aug/03/luxury-fashion-flopping
https://books.google.co.uk/books/about/You_Could_Look_It_Up.html?id=EejrjgEACAAJ&redir_esc=y