Aliyah Arnold, a young and ambitious entrepreneur, founded BossUp Cosmetics when she was just 14-years-old to empower individuals through high-quality, affordable, cruelty-free, and inclusive beauty products.
Inspired by her own experiences and the desire to create a brand that celebrates diversity and self-expression, Aliyah turned to Alibaba.com to simplify her sourcing process.
Her business matured as she did, and she began to look for ways to glam-up her inventory and create a more polished look for her products. Generic lipgloss tubes became carefully designed, custom vessels for Aaliyah's home-made balms, oils and glosses with the help of her trusted Alibaba.com supplier. She workshopped ideas with her international partners and suppliers with seamless live translation tools in the Alibaba.com app.
There, they helped her find and customize showstopping tubes and cases for her best-selling products which then flew of the social shopping shelves during her widely-attended live streams. Leveraging social media, she effectively promoted her brand and drove sales, turning BossUp Cosmetics into a thriving business.
Today, BossUp Cosmetics stands as a testament to Aliyah's dedication to building her business her way with her entire family behind her, and the support of Alibaba.com, as she bossed-up into a viral cosmetics & skincare empire.
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