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Build a Brand from Scratch - Brand Identity Design Process

Kayla 113,213 2 years ago
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Learn more with my Skillshare classes - and get a 1 month free trial https://www.skillshare.com/en/r/profile/Malin-Lernhammar/161915345 Hi Creatives, today we are designing a vegan food brand from scratch! From brand research and mood board to creating packaging, illustrations and lots of tips for creating brands with tons of impact. I always love to see other designer's process so I hope you will find this helpful! Timestamps 0:53 - Branding Process 1:43 - Project Brief 3:28 - Brand Research 7:47 - Mood Board 11:23 - Logo sketching 12:49 - Logo Design in Adobe Illustrator 15:43 - Choosing Brand Colours 17:40 - Brand Illustration 18:00 - Visual Language 20:07 - Logo Icon Design 20:40 - Presenting Your Concept What to watch next Illustration for branding https://www.youtube.com/watch?v=4pDtcG8D1lA How to design packaging for clients https://www.youtube.com/watch?v=KlalV4vLa8A Brand Discovery - 5 questions to avoid scope creep https://www.youtube.com/watch?v=TicEV1uh5IE Try Kayla for free. - Our tool to files from clients quick and easy https://getkayla.com/ #designwithme #logodesign #designprocess

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