Building a Brand in GMAT Preparation | Paramjit Das | Episode 67 | TKES Podcast

In this conversation, Paramjit Das shares his journey as an educational entrepreneur, focusing on GMAT preparation. He discusses his passion for teaching, the evolution of his teaching philosophy, and the transition to starting his own company. Param emphasizes the importance of quality education, student engagement, and the challenges of navigating the online education landscape, especially during the COVID-19 pandemic. He reflects on his experiences, the significance of practical knowledge over formal credentials, and his future aspirations, including the potential pursuit of an executive MBA. In this conversation, Jag and Param delve into the realities of teaching, discussing the misconceptions surrounding teacher compensation, the importance of passion in education, and the dynamics of online versus traditional teaching methods. Param shares his insights on how to navigate the teaching profession, emphasizing the need for teachers to have realistic expectations about their earnings while also highlighting the rewarding aspects of the profession. The discussion also touches on the transition from one-on-one tutoring to batch teaching, exploring the challenges and benefits of each approach. In this conversation, Param discusses his journey as an independent GMAT tutor, focusing on the challenges and strategies involved in scaling his outreach, maintaining quality in teaching, and managing administrative tasks. He shares insights on the importance of co-founders, innovative marketing strategies, and the tech stack that supports his online education business. Param also reflects on his personal journey as an introverted teacher and the balance between teaching and personal well-being.

Host: Jagmohan Durganandan

▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

00:00 Introduction to Param's Journey
02:56 The Evolution of Teaching Philosophy
06:12 Transitioning to Entrepreneurship
08:55 Building a Brand in Education
12:08 Navigating the Online Education Landscape
14:54 Quality Over Quantity in Teaching
18:08 The Importance of Student Engagement
21:00 Reflections on Education and Career Choices
24:07 Overcoming Stage Fright in Teaching
27:08 The Path to Becoming a Teacher
30:00 Future Aspirations and the Role of an MBA
34:05 Understanding Teacher Compensation and Misconceptions
40:47 The Importance of Passion in Teaching
46:09 Navigating the Online Teaching Landscape
55:36 One-on-One vs. Batch Teaching: A Personal Perspective
59:13 Scaling Outreach in Education
01:02:50 Balancing Quality and Quantity in Teaching
01:04:54 The Introverted Teacher's Journey
01:07:13 Student Acquisition Strategies
01:09:20 Managing Administrative Tasks
01:11:51 The Importance of Co-founders
01:14:40 Innovative Marketing through Student Conversations
01:18:10 Tech Stack for Online Education
01:20:39 Automation and Future Growth Strategies


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