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building a brand with zero experience

ALL CAPS STUDIO 409 lượt xem 2 weeks ago
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Join me as I share the story of All Caps, a clothing brand born from my frustrations as a freelance photographer in 2018. From its inception to its development into a sustainable fashion brand, I walk you through our milestones, collaborations, and the learning curves faced along the way. Discover how All Caps evolved, the challenges we overcame, and the vision driving us forward. Your support has been crucial in this journey—thank you for being part of it.

00:00 Introduction to the All Caps Story
00:14 The Birth of All Caps
01:44 Transition from PS and Qs to All Caps
02:26 First Collection and Early Inspirations
05:10 Design Challenges and Learning Curves
06:55 Gaining Traction and Key Collaborations
10:29 Pandemic Challenges and New Opportunities
16:01 Partnership with Resonance
20:39 Current Struggles and Future Goals
23:56 Conclusion and Future Content

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