Robert Hocking discusses the evolution of marketing channels, consumers and the importance of purpose in marketing. He introduces critical planning tools and how to use social media to market your business and find customers.
The Building a Business lecture series is organised by the Entrepreneurship Centre at Saïd Business School, University of Oxford.
For more information please click on this link: http://www.sbs.ox.ac.uk/faculty-research/entrepreneurship/initiatives/building-business
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