Building Etch: Why Does WordPress Need Another Page Builder? ft. Kevin Geary

In this chat with Kevin Geary, he tackles the elephant in the room: does WordPress really need another page builder? Drawing from his experience in the WordPress community, Kevin makes a compelling case for rethinking how we build websites, exploring everything from AI's potential role to the impact of different CSS frameworks. Along the way, he shares candid insights about the current limitations of WordPress development and his ideas for moving the ecosystem forward. Chapters 00:00 Introduction to Kevin Geary and His Work 05:35 Challenges with WordPress and the Need for Improvement 13:51 The Role of AI in Development Workflows 15:35 CSS Frameworks in WordPress 17:31 Comparing CSS Frameworks: Automatic CSS vs. Tailwind 23:36 The Importance of Opinionated Tools in Development 27:16 Balancing User Feedback 30:42 Future of Etch and How to Get Involved