With six current company gyms, how can Station Athletics @stationathletics reach their goal of 120 gyms in 10 years?
Chris Hardenberg @c_hard_fit, the Head of Operations for Station Athletics shares his journey from being a high school wrestling coach and teacher to becoming a central figure in one of the largest CrossFit gym chains in the country.
We delve into Station Athletics' unique expansion strategy, managing multiple gym locations, and the vital importance of quick lead response for member retention. Chris opens up about the trials and tribulations faced, including navigating debt and the impact of COVID-19, and how they emerged stronger.
He also discusses the systematic approach to programming and the comprehensive support structure for coaches and members. With ambitious future goals, Chris outlines the growth mindset and strategies that could take Station Athletics to new heights. Whether you're a gym owner, manager, or fitness enthusiast, this episode provides valuable insights into running a successful fitness business.
• Chris discusses his introduction to CrossFit and the impact it had on his life
• Insights into the unique model of Station Athletics and its community focus
• The significance of responding quickly to leads for gym retention
• Navigating early challenges in Chris's journey and how they shaped him
• The method of programming used at Station Athletics aimed at inclusivity
• The importance of fostering a gym culture built on support and accountability
• Lessons learned from both successes and failures in business growth
• Future goals for member growth and expansion in the fitness industry
Join us for a riveting discussion on fitness, community building, and entrepreneurial spirit that inspires!
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00:00 Introduction to the Guest: Chris Hardenberg
00:41 The Unique Growth of Station Athletics
01:54 Chris Hardenberg's Athletic Background
02:52 First Encounter with CrossFit
06:19 Transition from Teaching to Full-Time Coaching
13:01 Joining Station Athletics
16:33 Challenges and Expansions
21:00 Marketing and Lead Generation Strategies
29:45 Location Selection and Competitor Analysis
36:07 Challenges in CrossFit Affiliates
37:02 Programming and Rotation System
39:28 Introducing S.A. Fit
41:56 Selecting and Training Coaches
45:44 Building Community and Member Retention
51:46 Corporate Structure and Growth Plans
56:48 Future Goals and Competitive Edge
01:05:06 Personal Journey and Business Philosophy
01:08:58 Advice for Aspiring Fitness Professional