Mary Fowler is the embodiment of everything Gen Z girls and women stand for, proudly growing in her confidence and sense of self-worth and inspiring others to do the same. She reminds us that authenticity is powerful because that's when our true confidence comes out, and loving ourselves for who we are is what makes us truly #worthit. And for those of us still figuring it out, Mary has a simple truth to remember: "The more you speak well of yourself, the more you internalise that, and the more you actually start to believe it."
For more than 50 years, L'Oréal Paris has been delivering this message that each of us can make our own: "Because I'm worth it". In each of these videos, these spokespersons lay themselves bare and give their personal testimony. Whatever their background, origins, ages and successes, everyone has a story of their own journey of self-worth.
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Available in over 130 countries, L'Oréal Paris® represents beauty around the world. A total beauty care company that combines the latest in technology and research for the ultimate in beauty, cosmetics, hair care, hair colour and skin care.
Our brand’s signature slogan, 'Because You're Worth It' represents the essence of L'Oréal Paris; a company that aspires to help people of all ages, genders, ethnicities and looks to embrace their own unique beauty and build self-confidence.
L'Oréal® Paris defends the right to beauty; the right to all types of beauty; the right for each of us to grow old with grace and self-assurance. Our brand aims to accompany men and women world-over as they go about their daily lives.