Looking to make a healthier-for-you meat snack, friends Pete Maldonado and Rashid Ali together put forth $6,500 to launch their "side hustle" back in 2012. After four years, Trader Joe's began selling their products and sales significantly grew. In 2023, Pete and Rashid's once side-hustle has brought in nearly $250 million in retail sales.
Produced by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Senior Production Manager: Kathryn Mavrikakis
Camera: Clint Boland
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Morgan Smith
Additional Footage: Chomps, Getty Images
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Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year