Coding qualitative data - how to code using Braun and Clarke's Reflexive Thematic Analysis

Coding is a really important part of Braun and Clarke’s Reflexive Thematic Analysis, but it can feel really hard to do, right?! You’re likely wondering if you’re doing it “correctly”, and that’s completely understandable. This technique is a qualitative method in which you are in the driving seat, you are making the decisions about what to code, what not to code, and how to code – that can feel really intimidating, especially if you have a massive case of imposter syndrome around your research! Don’t worry, because in this video, I’m going to walk you through the coding process, show you some simple examples and give you the heads up about some of the common problems that arise with coding. We’ll start by exploring what coding is, how to start it and how to go about refining and developing your codes as you get deeper into your analysis. Then we’ll look at some of the pitfalls, like over coding, vague codes, confusing codes with themes and not taking enough breaks – overwhelm is very common when coding qualitative data and I’ll share my insights on how to deal with that! Feel free to share your experiences and worries about coding in the comments, I’m here to help! Chapters 0:00 - 1:15 Coding – an introduction to Braun and Clarke’s coding process 1:16 - 2:51 What is coding? 2:52 - 5:25 Refining and developing your codes 5:26 - 5:47 Your experiences of coding 5:48 - 9:06 Common pitfalls with coding // Other helpful videos // Introduction to Braun and Clarke https://youtu.be/zC6H5v2yuxc?si=Gtqjsa_S97u5Jbjk Qualitative research for beginners https://youtu.be/N-NQws-_t_U?si=c7mIxyA0Oojzs2AY Qualitative interviews, deciding what quotes to include in your write up https://youtu.be/Q9DTP1nSqTE?si=wrESecWlRx5WnQiX Writing up qualitative findings https://youtu.be/LoLTwn6l5bs?si=ds9PI6muMyfjpZ2d // See my videos BEFORE everyone else does! // For early access to my videos and whole load of other cool things, become a Degree Doctor channel member! https://www.youtube.com/@DegreeDoctor/join // Get your FREE Braun and Clarke Starter Kit! // Here’s the link to download your free starter kit https://www.thedegreedoctor.com/braun-and-clarke-get-started-opt-in // I sell lots of great stuff! Take a look at what you can buy! // Want to see some of the resources and courses you can buy to help you on your PhD journey? Here are a few that you might like if you enjoyed this video: If you’ve grabbed the free Braun and Clarke Starter Kit, completed it and are ready for the next stage, my full guide is for you! https://www.thedegreedoctor.com/phd-survival-guides/p/braun-clarke-thematic-analysis Need some quick wins? Try my Cheat Sheet Library https://www.thedegreedoctor.com/cheat-sheet-library Want me to walk you through each of your PhD chapters, step-by-step? Check out my PhD Survival Guides https://www.thedegreedoctor.com/phd-survival-guides