Content Hub strategy gives you the framework to organize your content in a way that is user-friendly and search engine-friendly. Most importantly, they help you establish authority in your field, and guide visitors through the customer journey, ultimately leading to increased sales.
In this video, we will explore different types of content hubs, how to create them, and how they can adapt to the ever-evolving search environment.
Chapters (Timestamps):
00:00 - Introduction
01:22 - What You’ll Discover
01:40 - What is a Content Hub?
03:31 - Purpose & Benefits
05:42 - How to Discover Topics for Content Hubs
10:28 - Types of Content Hubs
10:41 - Hub & Spokes Model
12:43 - Content Library Model
13:43 - Topic Gateway Model
15:18 - Content Database Model
16:05 - Glossary Model
17:31 - Forward Outlook on Content Hub
18:14 - Outro
How to Use Pillar Content to Build Internal Links:
►https://rankmath.com/kb/pillar-content-internal-linking/
Keyword Research Methods to Identify Topics for Content Hubs:
►https://youtu.be/k4rLJD7E0D0
Learn More about the Concepts of the Customer Journey & Buyer’s Persona:
► https://youtu.be/NlN7qqmCSDI
Learn More About Rank Math’s Breadcrumbs Feature:
► https://rankmath.com/kb/breadcrumbs/
Examples Mentioned in the Video (for Reference):
Hub & Spokes Model:
► http://zapier.com/resources/guides/remote-work
► https://nationalguitaracademy.com/how-to-learn-guitar
Content Library Model:
► https://sproutsocial.com/insights/
Topic Gateway Model:
► https://dollarsprout.com/category/side-gigs-and-hustles/
Content Database Model:
► https://sproutsocial.com/insights/resources/
Glossary Model:
► https://www.canva.com/colors/color-meanings/
► https://www.mayoclinic.org/diseases-conditions
We hope after watching this video, you will have a clear idea of how to structure your content with at least one of the content hub models we have shared. If you find this video helpful, how about a THUMBS UP?
Anyway, don’t forget to subscribe to our channel if you want to learn more about how to beat your competitors on search engines:
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