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Most designers overcomplicate brand identity—wasting time on unnecessary steps, charging too little, and wondering why they can’t scale.
The truth? You don’t need years of experience, an agency job, or endless revisions to build high-value brands. You need a clear, repeatable system.
In this free course, I’m breaking down my exact process that lets me take on 3+ high-ticket branding projects a month—without burnout.
This isn’t a generic branding tutorial. It’s a step-by-step blueprint on how to create world-class brand identities that get results for clients.
💡 What you’ll learn:
✅ The exact templates I use to streamline projects
✅ A battle-tested brand strategy process that makes design effortless
✅ How to find fonts, colors, and inspiration like a pro
✅ My logo design workflow—from messy sketches to a polished mark
✅ How to present brands so clients say “YES” without endless revisions
✅ The onboarding & offboarding systems that make clients trust you instantly
Topics covered:
What is brand identity? (and why most designers get it wrong)
My complete brand strategy process (real client questionnaire included)
How to moodboard the right way (so you never get stuck designing)
The best places to find fonts + my “Elimination Chamber” type process
My full logo design workflow (mind-mapping, sketching, vectorizing
Color palette selection + real-world testing techniques
Why an asset library is the secret weapon of pro designers
How to create mockups that sell your work
How to package and present a brand identity like an expert
Offboarding strategies that keep clients coming back
00:00 Intro
00:53 Why people fail
01:16 What you'll learn
01:58 What is a brand identity?
03:45 What are the deliverables?
04:48 Streamline your workflow with templates
05:13 My onboarding process
05:33 What's included in a brand proposal
06:29 Client questionnaire
08:43 What's included in a strategy document?
10:48 Moodboard
12:01 Typography
13:07 Logo
14:17 Colour
15:02 Brand Assets
15:22 Mockups
15:36 Brand Presentation
15:55 Brand Guidelines