Teams from Crop to Cup traveled to Ethiopia three times during the 2024-2025 harvest season in support of our sourcing efforts there. This short film came out of our second visit, to Southern Ethiopia in December 2024, and explores some of the context of this work, the challenges facing Ethiopian producers this year, and introduces a few of the coffee producers who Crop to Cup purchased coffee from as part of our 2025 import.
This film was created and produced by Christopher Feran in collaboration with Crop to Cup. Special thanks to Moata Raya (C2C's head of sourcing in Ethiopia, depicted throughout), Asnake Nigat (C2C Ethiopia Senior Field Officer) and the rest of the 2025 sourcing team: Maya Bluestone, Sarah Cline Parker, Danny Falloon, Ben Heins and Dan Shafer.
Timestamps
0:00 - Introduction
1:58 - Layo Teraga Cooperative
3:51 - Tagel Alemayehu
6:03 - Finance challenges and birr devaluation
7:56 - Tariku Kare
9:45 - Tomas Genemo
11:52 - Sample collection and lot separation
13:57 - Crop to Cup smallholder washing station pilot program
15:15 - Smallholder direct export initiative
16:18 - Shibru Dube
17:16 - Fikadu Lege
18:29 - Epilogue