This video is about " "
Dabur, a name synonymous with Ayurveda, has been a household brand in India for over 138 years. But have you ever wondered how a small family-run business, started in 1884 by Dr. S.K. Burman, became a ₹90,000 crore FMCG empire? From Chyawanprash to Honey, Pudin Hara to Dabur Amla Hair Oil, the company has built a strong legacy of trust, quality, and innovation.
Dabur is not just an Ayurvedic brand; it's a company that has mastered the FMCG industry, competing with Patanjali, Himalaya, and multinational giants like Unilever & P&G. In this detailed case study, we uncover the success story of Dabur, the business strategies behind its rapid growth, and how it continues to dominate India's personal care, healthcare, and food industry.
🔥 What You Will Learn in This Video?
🔹 The Origin of Dabur – How a small business selling Ayurvedic medicines became a market leader.
🔹 Dabur's Expansion Strategy – How it grew from healthcare to personal care, food, and beverages.
🔹 Marketing & Branding Tactics – How Dabur competes with Patanjali, Himalaya, Hindustan Unilever, and Colgate.
🔹 Challenges & Struggles – Dabur’s biggest hurdles in the FMCG market and how it overcame them.
🔹 The Future of Dabur – Can Dabur sustain its growth and dominate the Ayurveda & FMCG market in India?
🚀 Dabur’s Business Model & Marketing Strategy
Dabur's success lies in its diversified product portfolio across various segments:
✔ Healthcare & Ayurveda – Dabur Chyawanprash, Dabur Honitus, Pudin Hara, and more.
✔ Hair Care – Dabur Amla Hair Oil, Vatika Shampoo, and Dabur Almond Hair Oil.
✔ Oral Care – Dabur Red Toothpaste, Babool, and Meswak.
✔ Food & Beverages – Real Fruit Juice, Dabur Honey, and Glucose D.
✔ Home & Personal Care – Odonil, Odomos, and Sanifresh.
Dabur follows an aggressive marketing strategy, leveraging digital ads, celebrity endorsements, and retail penetration to compete in India's fast-growing FMCG market.
📊 Why is Dabur So Successful?
✅ Strong brand trust – Over a century of credibility in the Indian market.
✅ Ayurveda & Natural Product Focus – Tapping into India’s herbal & organic product demand.
✅ Diversification & Innovation – Expanding from Ayurveda to mainstream FMCG.
✅ Global Expansion – Dabur products are sold in over 100 countries, targeting international consumers.
📢 Most Searched Keywords Used in This Video:
#DaburSuccessStory #CaseStudy #LiveHindi #DaburBusinessModel #FMCGIndia #Ayurveda #DaburMarketingStrategy #DaburVsPatanjali #DaburChyawanprash #SuccessStory #BusinessCaseStudy