Welcome to another episode of the Winning with Insights podcast! In this insightful episode, Mike from GTM Diagnostics interviews Brandon Teuben, Co-Founder of FunnelTrack. Brandon shares his journey from performance marketing to co-founding a data tracking consultancy.
They discuss the importance of a solid data infrastructure, challenges with data attribution across multiple platforms, and how FunnelTrack helps businesses centralize and activate their data. Brandon also highlights how data can support sustainable business practices and enhance customer loyalty.
Tune in to learn how to leverage data for better marketing and sales outcomes!
00:00 Introduction and Guest Introduction
00:31 Brandon's Background and Career Journey
02:16 Challenges in Data Infrastructure
06:02 Founding of FunnelTrack
12:09 Data Collection and Event Tracking
20:17 Centralizing Data for Better Insights
31:41 Activating Data for Business Use
40:31 Delivering Insights Through Marketing and Sales Data
40:50 Relevance of Data Collection for Different Business Sizes
41:23 Challenges in Data Centralization and Integration
42:43 Ideal Client Profile and Data Literacy
43:58 Collaboration and Integration in Data Processes
46:38 Addressing Common Sales Process Challenges
49:45 Importance of Accurate Data Collection
56:55 Specialization in Data Services
01:02:51 Future Trends in Data Privacy and Sustainability
01:10:27 Advice for Aspiring Entrepreneurs
01:13:39 Conclusion and Contact Information
Find Brandon at https://www.linkedin.com/in/brandonteuben/
Find Funneltrack at https://funneltrack.nl