Data Storytelling Basics: How to Communicate Data and Numbers // In this video, I bring you the basic structure of a data story to help you effectively communicate and present your data, numbers, charts, and graphs.
We’ll first begin by UNLEARNING a common myth about data communication. Next, we closely examine the basic structure of any good story – and its key elements. We then apply these elements to our data to craft a data story, step-by-step. Voila, you’re now fully equipped with the tactics of data storytelling!
But wait, there’s a data storytelling POWER tip at the very end. 😉
0:00 Introduction
0:19 A common myth about data communication
0:52 Key ingredients of a data story
1:58 The basic structure of a good story
2:49 Data storytelling in three steps
04:15 Voila! Your data story is ready!
4:39 A BONUS POWER TIP for telling data stories
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About:
Anita Ramanathan is a communication strategist, science writer, and speaker. Through Word Cortex, she shares tried-and-true strategies for effective communication, delivers high-value, energetic workshops, and works with science and tech leaders in crafting compelling stories.