FEATURED SPEAKER:
Tom Hehir, Head of Strategy for Global Accounts, Edelman
ABOUT:
Attention is today’s most valuable business asset. In a world of distraction and media saturation, earned media isn’t just a channel—it’s a creative strategy. At Edelman, earned is viewed as a powerful accelerator of marketing effectiveness, essential to any modern marketer’s toolkit. This session will explore how earned enhances creative impact and drives results.
Recorded 3/26/2025