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0:00 - Introduction
PART 1: THE FORESHADOWING
3:54 - Where's the Beef?
6:13 - Meme Queen to Mainstream
8:49 - Constant Controversy
PART 2: THE UNFOLLOWING
19:41 - Schnapp Chat
26:48 - Parasocial Media
38:45 - The J is for Jerk
PART 3: THE REBRANDING
51:36 - Face the Music
59:27 - Satanic Panic
1:08:35 - Any Press is Good Press
1:13:49 - Conclusion